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10 Game-Changing
Facebook & Instagram Ad Strategies 

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There's a Better Way:
Strategic Ad Management That Actually Converts

Watching your Facebook ad costs rise while your results decline

Struggling to track which ads actually drive revenue for your business

Wasting ad spend on campaigns that generate likes but not leads

YOU'RE A BUSINESS OWNER WHO'S TIRED OF:

That's why I've developed a proven system that transforms your social media ad spend into a predictable lead generation engine—delivering qualified leads and measurable ROI consistently.

No complex technical jargon required.

Creating ads that get scrolled past in crowded social feeds

Competing with thousands of other businesses for the same audiences

IN THIS GUIDE, YOU'LL LEARN HOW TO:

Create scroll-stopping ads that capture attention in the first 3 seconds

Design a strategic, data-driven budget that eliminates expensive guesswork

Target audiences that actually convert instead of just viewing your content

Optimize for conversions that impact your bottom line, not vanity metrics


Implement comprehensive tracking that shows you exactly what's working

In an advertising landscape where costs rise 15% yearly and organic reach has plummeted below 5%, strategic ad management isn't optional—it's essential.

In my work with clients across different industries, I've delivered powerful results:

Generated 800+ leads in 6 months for a VA coaching program, achieving $1.97 cost per lead
Created campaigns delivering 100+ leads weekly for professional service businesses
Produced measurable ROI for e-commerce and retail clients with limited budgets
Helped non-profits maximize impact with strategic, targeted advertising



While most advertisers struggle with a 75% tracking discrepancy due to privacy changes, my clients maintain 90%+ accuracy—giving them the insights needed to achieve an average 5.2x return on ad spend.

what sets me apart 

The more I explored authentic advertising for my own VA business, the more I realized its incredible potential. I wanted to use my strategic mindset and relationship-building skills to help other businesses achieve their goals while maintaining their own work-life balance.

With my natural ability to connect and build genuine relationships, I've been able to create advertising strategies that deliver consistent results. I've managed over $1.5M in ad spend across diverse industries, developing systems that consistently generate qualified leads without wasting budget.

my approach to ads

As a homeschooling mom of 3, pastor's wife, and business owner, I needed strategies that would work with my life, not consume it.

I had already built one successful business through networking - reaching 4-figure months through direct sales by connecting with people face-to-face. But I wanted to apply those same relationship-building principles to help businesses thrive in the digital space.

I'm Ellen

nicole h.

From our initial conversation, she demonstrated a deep understanding of my needs and consistently went above and beyond to meet them. Ellen's dedication to her clients is evident in her attentive approach and thoughtful solutions. Her professionalism and commitment to excellence make her a remarkable partner in any project. I truly appreciate her support and expertise."






"I had the pleasure of working with Ellen, and I cannot recommend her highly enough. 

Yes, send it to me!

 Are you ready?

Transform random ad campaigns into a predictable lead generation system.


Set up comprehensive tracking to measure actual ROI, not vanity metrics.


Target high-converting audiences based on purchase intent, not just demographics.

Capture attention instantly with scroll-stopping creative that converts.


Turn ad spend into consistent, qualified leads instead of wasted budget

this guide will help you:

Remember...